This project involved creating a professional digital presence for Everetics, a consultancy that specializes in Customer Support, Service, and Experience optimization. The platform is designed to clearly communicate Everetics’ expertise, showcase services and thought leadership, and facilitate connections with potential clients. By employing a polished, user-friendly WordPress site, the project enhances credibility, improves information flow, and supports lead generation for service consulting offerings.
Everetics is led by Shane Smith, a veteran in customer support and experience with over 20 years of experience, specializing in reducing friction, improving CSAT, and scaling support organizations. The platform supports Everetics’ mission to help companies transform their customer support and service functions through assessments, training, coaching, and consulting services. Key stakeholders include business leaders seeking to improve customer service outcomes, operations teams, and Everetics’ internal consulting team.
CX Consulting Platform (CXCP)
Customer Experience / Consulting / Support Services
WordPress , Javascript , Elementor , Php
United States
2025
CX Consulting Platform (CXCP)
Customer Experience / Consulting / Support Services
WordPress , Javascript , Elementor , Php
United States
2024
Everetics needed a site that could properly represent its credibility and depth of expertise. Previously, information about services, training, and support consulting was dispersed and lacked a unified presentation. Prospective clients had difficulty quickly understanding the full portfolio, accessing thought leadership content, or scheduling consultations. A cohesive, modern, and compelling web presence was necessary to communicate value, build trust, and streamline lead acquisition.
The project was implemented as a web-based platform with a modular and scalable architecture:
Key takeaways include the importance of veteran-specific design considerations, optimizing database queries for large job datasets, and ensuring role-based access to sensitive data.
KPIs / Metrics:
Enhanced perception of credibility & trust among visitors (via polished presentation and leadership details).
Before & After Comparison:
| Before | After |
|---|---|
| Information scattered; some pages difficult to find service details or book consultations | Structured, clear service offerings; visible scheduling & contact points |
| Poor user flow for accessing published content or viewing leadership credentials | Improved content organization; leadership and video content highlighted |
| Lower conversion from visitor interest to scheduling a session | More visible CTAs; streamlined scheduling integrated |
Key Improvements:
More efficient path for potential clients to schedule and connect.
Technologies / Tools that We used to achieve this task
